Over Half of AI Job Postings in Europe Are Outside Tech

Artificial intelligence is no longer a subject reserved for developers and data engineers. An analysis by Indeed Hiring Lab covering the labor markets of Germany, the Netherlands, France, the United Kingdom and Spain finds that in four of these five countries, more than half of job postings with AI in the title now belong to occupations outside the tech industry.

What the data shows

Indeed Hiring Lab, the research arm of one of the world's largest job search platforms, tracked postings published on the site from 2022 to 2026. The conclusion holds across most of the markets studied: the number of positions with AI in the title keeps growing quarter after quarter, but fewer and fewer of them are classic engineering roles.

Instead, AI is showing up in job listings for sales, human resources, customer service, law, administration, education, and even skilled trades. The report's authors point to concrete examples of new roles with AI in the title: physiotherapists working with rehabilitation support systems, drivers supervising autonomous vehicles, real estate agents using valuation tools, and HR specialists responsible for rolling out AI in recruitment.

Three emerging job clusters

The report identifies three clusters of roles that account for most of the new, non-technical AI postings. The first is AI advisory, covering operations managers and business specialists who help companies embed AI tools into everyday processes. The second is training-data content creation, which employs linguists and subject-matter experts from specific fields. The third is AI training and coaching, made up of trainers, tutors and instructors who teach employees how to use the new tools.

This breakdown shows that demand for AI-related skills is no longer limited to model-building expertise, but now extends to deploying, overseeing and translating these tools into the language of a specific industry. Companies are looking for people who understand both what the tools can do and the particulars of their own sector.

Why Spain is the outlier

Spain is the only country in the comparison where a majority of postings with AI in the title still belong to purely technology roles, 64 percent versus 36 percent outside tech. The report doesn't give a definitive reason for the gap, but the data suggest Spain's AI-related job market is at an earlier stage of development than those of Germany, the Netherlands, France or the UK, where AI skills are diffusing into other industries more quickly.

By comparison, in the United States, where the market for AI postings is far larger, as much as 63 percent of such positions are outside the tech sector, and the country recorded 822 such postings in the first quarter of 2026, equal to 8.3 percent of all listings published. This shows the US labor market is ahead of Europe's both in scale and in the pace at which AI skills are spreading beyond IT.

What it means for Polish businesses and workers

Poland was not included in the Indeed Hiring Lab comparison, but the trend the report describes matters there too. If demand for AI skills in Germany or France is shifting into HR, sales and customer service, a similar shift can be expected in the Polish labor market as well, especially at service companies and business centers serving Western European clients.

For anyone planning a career, this means familiarity with AI tools is becoming useful regardless of profession, not just on the IT track. For HR and recruitment departments, it's a signal to factor AI-related skills into job postings and role descriptions even outside technical teams.

The Indeed Hiring Lab report fits into a broader body of analysis showing that AI's impact on the labor market is more diffuse than headlines about Big Tech layoffs would suggest. Rather than replacing entire professions, AI is changing the list of skills required in occupations that have existed for a long time.