Kraken Redesigns App Around AI Agents Ahead of Planned IPO

Kraken, one of the world's largest cryptocurrency exchanges, has announced a redesign of its app built around AI-driven agentic trading. The new features are meant to let users invest using plain language, while AI agents work in the background tracking markets and preparing trade recommendations.

How the Agentic Platform Works

Kraken's new app is designed to guide users differently from their very first interaction with the platform. Instead of a standard sign-up form, an AI system gathers information about financial goals, such as buying a home, retirement or an emergency fund, along with risk tolerance and funding options, then proposes a draft portfolio for the user to review and adjust.

Once funds are invested, users receive ongoing AI-generated portfolio summaries, market news tailored to their holdings, and proactive recommendations, including flags for idle capital that could be redeployed more effectively. Kraken stresses that the agent does not execute trades on its own, every decision requires explicit user approval.

Everyday Traders, Not Just Institutions

The company argues that agentic trading democratizes techniques previously reserved for funds and professional high-frequency traders, letting an average user issue instructions in plain language instead of configuring bots or analyzing charts on their own.

There's an opportunity for regular people to become high-frequency traders, using nothing more than plain English to do it - Kamo Asatryan, Chief Data Officer at Kraken

Exchanges Race Ahead of Listings

Kraken's move fits into a broader trend among cryptocurrency exchanges, which are transforming from simple trading platforms into full-fledged financial services providers. Coinbase and Gemini have introduced their own AI-assisted trading tools, OKX launched a marketplace for autonomous agents in June, and Revolut X has integrated assistants such as Claude, Gemini and other models for natural-language trading.

For Kraken, the shift also carries financial weight. The company's valuation fell to about $13.3 billion after an April investment of $200 million from Germany's Deutsche Börse, and co-CEO Arjun Sethi said in May that the company was roughly 80 percent ready for a stock market listing, which many observers expect in the third quarter of this year.

The new AI-agent app is therefore also meant to serve as a sales pitch to investors, showing that Kraken is no longer just a crypto trading exchange but a financial platform spanning payments, banking, lending, stablecoins and tokenized instruments.

What It Means for Polish Users

For investors using Kraken in Europe, the key question will be the extent to which the new agentic features fall under the EU's MiCA regulation on crypto-asset markets and upcoming transparency requirements for AI systems. Kraken has not yet given an exact launch date for the new app or said when the agentic features will reach users outside the United States.

Sources: CNBC (cnbc.com), TradingView / Cointelegraph (tradingview.com), Blockonomi (blockonomi.com)