LG to Showcase New AI Home Generation With Homey and ThinQ Pro at IFA 2026

LG Electronics announced ahead of IFA 2026 in Berlin the latest expansion of its AI Home smart home ecosystem. At the show, the company will present not only the previously announced ThinQ Claw assistant, but also a broader package of updates: the European debut of the ThinQ Pro platform, integration with the open Homey system, and a demonstration of the HEMS home energy management system.

LG published the announcement on August 31, 2026 in its global newsroom, a few days before the show opens. The theme of LG's IFA 2026 booth is "Innovation in Tune with You," and the company describes the entire AI Home ecosystem as driven by the concept of "Affectionate Intelligence" - artificial intelligence meant to understand the context of a user's life rather than simply execute individual commands.

What ThinQ Claw does

ThinQ Claw is an AI agent operated through text chat that is designed to understand a household member's intentions and the context of their daily activities. The system controls kitchen appliances, air conditioning and entertainment devices, integrates with calendars and other services, and over time learns the user's preferences. LG is demonstrating it in two zones of its booth: a kitchen zone, where the agent suggests recipes based on what's available in the fridge, and a living zone, where it is meant to suggest personalized routines and proactively recommend actions.

ThinQ Claw marks the next step in the evolution of LG AI Home, showing how artificial intelligence can understand a customer's intentions and life context to support a more personalized and seamless everyday experience - Baek Seung-tae, President of LG Home Appliance Solution Company

Homey and energy management

The second pillar of the presentation is Homey, an open smart home platform LG acquired from the Dutch company Athom in 2024. Homey is designed to bring devices from different brands together in a single interface, setting it apart from closed ecosystems built solely around one manufacturer's hardware. Building on Homey, LG will also showcase the HEMS home energy management system, which combines real-time data from smart meters, solar panels, home energy storage, electric vehicle chargers and LG appliances to optimize power consumption against variable energy prices and cut bills.

ThinQ Pro and ecosystem security

Another new addition is the European debut of ThinQ Pro, a version of the platform aimed not at individual homes but at multi-family buildings and commercial spaces, where equipment and infrastructure are managed at the level of an entire building. The whole ecosystem is tied together by LG Shield, a security layer protecting connected devices, services and customer data. LG already uses this solution in this year's lineup of AI TVs, and it won an Innovation Award in the cybersecurity category at CES 2026.

What it means for the market

The announcement fits into a broader trend in which home appliance and consumer electronics makers are shifting focus from individual "smart" devices toward cohesive ecosystems managed by AI agents. In this segment LG competes with, among others, Samsung, which is developing its own SmartThings platform, and the Homey acquisition is meant to give LG an edge in integrating with hardware outside its own lineup. However, LG's announcement did not include specific launch dates for individual features on the European market or pricing for the services.

For Polish consumers, the HEMS module could prove the most practical, given growing interest in home solar power and energy storage as well as variable energy tariffs. LG has not said, however, when or in what form the energy management features will go on sale in Poland - for now, only a demonstration at the Berlin show has been announced.

The company also did not disclose sales figures or the number of users of the current version of ThinQ, making it difficult to assess how far this ambitious announcement will translate into real-world deployment. LG is expected to finalize the shape of the offering, including pricing and availability of individual features in European markets, during IFA 2026 itself, which runs from September 4 to 8 in Berlin.