Facebook adds "Your Algorithm," letting users shape Feed and Reels in their own words

Meta announced on Tuesday, October 13, the launch of "Your Algorithm" on Facebook. Users can influence what they see in Feed and Reels by describing their preferences in plain language, rather than relying solely on automated recommendations.

What has changed

According to TechCrunch, Facebook users can specify which topics they want to see more often and which less often. Meta says the aim is more relevant recommendations, with changes reflected in real time.

The three-dot menu on posts has also been updated. From it, users can open "Your Algorithm" or choose "Interested" and "Not interested" to signal whether they like a given piece of content. Facebook may then ask follow-up questions about what specifically appealed to them or not, allowing for more detailed feedback.

How it works

According to Meta, the feature is built on AI, and changes in preferences are meant to show up in recommendations in real time.

Besides describing their preferences in their own words, users can mark individual posts as "Interested" or "Not interested," and Facebook may ask what they did or didn't like.

Context and unknowns

TechCrunch places the change in a broader trend of platforms giving people more say over how AI organizes content discovery. It notes that the feature has been available on Instagram since December 2025 and was extended to Feed and Explore in June 2026.

TechCrunch's report does not say which countries have access to the feature or how the rollout is proceeding, so it is unclear whether and when users in Poland will see it. It also does not describe how Meta processes and stores the preferences people enter, or how much they can change the content of a feed.

For marketers and content creators, it is a signal that Facebook's recommendations may be shaped not only by user behavior but also by explicit statements. The scale of that influence is not clear from TechCrunch's report.