News
Martha Stewart Launches AI App to Manage Your Home
Hint, a startup co-founded by Martha Stewart, has launched a free AI app that tracks home inspections, documents and maintenance. The company has raised $10 million in funding from investors including Slow Ventures.
Martha Stewart, known for her television shows on cooking and home decor, has joined the ranks of AI startup founders. On July 29, 2026, the app Hint debuted, designed to act as a digital home manager, combining property data, maintenance schedules and documents in one place with the help of artificial intelligence.
What the app does
After entering an address, Hint automatically builds a property profile based on public data: land records, weather, soil and air quality. Users can upload inspection reports, warranties, mortgage documents, insurance policies and invoices, and the app stores them in one place instead of scattered folders and email inboxes.
The AI assistant answers questions about service schedules, home financing or insurance policy terms. A photo-recognition feature lets homeowners photograph household appliances and receive maintenance tips, while the system sends proactive push notifications, for example a reminder to water the foundation before a summer heatwave to prevent clay soil from cracking.
Martha Stewart's role
According to reports, Stewart is not a financial investor but a full co-founder with a stake in the company. She visits Hint's office twice a week, tests the app's suggestions on her own estate, and has written the guidelines the model follows when formulating home advice.
The idea for the company was born at an Easter brunch on Stewart's farm, where she met AI engineer Kyle Rush, her neighbor, who later became the company's technical co-founder and CTO.
I wanted to create something more than education, something that would really help proactively manage a home the way I do myself, but the technology wasn't ready. Hint is - Martha Stewart, co-founder of Hint
Why couldn't this be AI for your home? People don't have an app for managing their homes - Kyle Rush, CTO of Hint
Business model
The app's core functionality is free, and the company plans to introduce a paid premium subscription in the future for users managing multiple properties. An additional revenue stream is expected to come from affiliate commissions through a network of renovation and service providers, though the company says its AI recommendations are kept separate from commercial arrangements with partners.
Rush declared ambitions spanning the entire US market, saying he wants the app to reach every homeowner in the country. That puts Hint in direct competition with existing property-management platforms and with general AI assistants that are increasingly moving into narrow, specialized consumer niches.
Market context
Hint's launch fits into a broader trend of AI applications moving beyond office chatbots and coding tools toward everyday, practical household tasks. Using ready-made models from OpenAI and Google instead of building its own large language model reflects a strategy typical of application-layer startups: focusing capital on data, integrations and user experience rather than training models from scratch.
For a Polish reader, Hint is for now a purely American product, limited to the US market and local property databases, so it won't be available in Poland in its current form. Still, it points to a direction domestic proptech startups could follow, combining cadastral, energy and weather data with a conversational assistant.
