RTV Euro AGD Promoted GTA 6 Preorders With an AI-Generated Fake Trailer

Instead of the official GTA 6 trailer, customers at RTV Euro AGD stores saw something entirely different on the showroom screens: cartoonish characters with faces that seemed to melt and shift, car silhouettes blurring into each other, and a pink-purple glow straight out of an AI image generator. The footage, meant to drum up preorders for one of the decade's most anticipated games, turned out to be entirely AI-generated.

What the Screens Showed

The clip now circulating online is meant to depict a GTA-style car chase. But instead of Rockstar Games' recognizable style, it shows blurred vehicle outlines, character faces that are distorted and drift within the frame, and random details like oddly shaped sunglasses. The whole thing is washed in the purple-pink glow typical of many video generators, which online users immediately linked to a generic AI-prompt output rather than hand-crafted concept art.

The animations were interspersed with promotional slides urging viewers to place a preorder for the game, suggesting the material was deliberately put on the screens as part of the store's sales campaign rather than the result of some random display-system glitch.

How the Story Surfaced

Footage from the screens of one RTV Euro AGD store was posted on X by a user going by the handle jimmy. The clip quickly spread to gaming outlets, including Gram.pl, Gracz PC, and Spider's Web, which described the situation in almost identical terms: a retailer selling electronics and consoles used an AI video instead of Rockstar Games' widely available official promotional material.

That is especially surprising given that GTA 6 has had a rich set of official trailers and artwork available for months, material the store could have used without any licensing restrictions. Choosing a generated knockoff over ready-made, professional footage raised more questions among commenters than the mere appearance of AI content in an ad.

Reactions Online

The gaming community did not hold back. Commenters asked how such clumsy footage was supposed to convince anyone to buy an expensive TV, a console, or to preorder the game itself. Some users appealed directly to Rockstar Games, suggesting the company consider legal action over the use of its brand in material that has nothing to do with its actual production.

Others called on Poland's Office of Competition and Consumer Protection (UOKiK) to check whether displaying fabricated footage as an advertisement for a specific, well-known product misleads customers about what the promoted game actually is.

Why It Matters

The story lands at a moment when GTA 6 is one of the most eagerly awaited and widely covered titles on the market, and when Rockstar Games itself, just weeks earlier, publicly stated the game would ship without microtransactions and without generative AI content in the gameplay itself. A third-party retailer using AI-generated material to advertise that very title puts the chain at odds with the messaging the game's own developer has been building.

It is also another example of a retail chain reaching for cheap, automatically generated video instead of paying for production or simply using free, official promotional assets. The growing availability of video-generation tools means this kind of shortcut is showing up more and more often in marketing communications, even when promoting copyright-protected brands.

As of this article's publication, RTV Euro AGD had not publicly addressed the matter, and the AI-generated footage was still circulating on social media as an example of a major retail chain's embarrassing marketing blunder.