Two-Thirds of Poles Use AI to Plan Vacations, Visa Study Finds

Two-thirds of Poles say they use artificial intelligence to plan their vacations, and the number of such people has grown more than sixfold over the past year. Increasingly, the choice is no longer about a popular, ready-made destination pulled from a ranking, but a personalized suggestion tailored to the individual traveler.

What the Study Shows

The data comes from the Visa CEE Travel & Payment Intentions Study, conducted by research firm RESPONSE NOW in April 2026. Pollsters asked representative samples of residents in eight countries in the region, including Poland, the Czech Republic, Hungary, Romania, Bulgaria, Croatia, Slovenia and Slovakia, about their habits around planning and financing vacations. In each country the study surveyed a thousand people aged 18 to 75, with an additional group of at least a hundred high-income respondents selected to better capture the behavior of wealthier travelers.

Poland stands out in the comparison as one of the countries most open to automating travel services. The study's authors write explicitly that the country ranks among the region's leaders in readiness to use AI-based solutions while traveling.

How Poles Use AI

The three most common uses of artificial intelligence among Polish travelers are searching for local recommendations, finding the best deals, and looking for inspiration once already on the trip. That marks a shift from the previous model of vacation planning, based mainly on popularity rankings and lists of bestselling destinations or hotels.

Instead of a ready-made list of the most frequently chosen attractions, users now expect an answer tailored to their own profile, budget and travel dates. The number of people willing to trust AI with tasks once reserved solely for travel agencies or their own research, such as comparing prices or checking hotel reviews, is also growing.

Readiness for AI Agents

The most telling result concerns trust in autonomous AI agents. More than half of all respondents said they would be willing to hand artificial intelligence part of the tasks involved in organizing a trip, and among wealthier respondents that share reaches two-thirds. That means more and more people accept a scenario in which an algorithm independently compares offers, books accommodation or proposes a sightseeing itinerary without the need to manually search through dozens of websites.

Poland is among the leading CEE countries showing readiness for this shift - Mateusz Oleksy, General Manager of Visa in Poland

Travel is becoming increasingly digital, convenient and personalized - Mateusz Oleksy, General Manager of Visa in Poland

Travel Destinations

The study also found that 67 percent of Poles plan domestic trips this year, while more than half intend to travel abroad, meaning that for many respondents the two are not mutually exclusive. The growing role of AI therefore applies both to domestic trips, where the tools help uncover less obvious spots off the beaten path, and to trips abroad, where quickly comparing offers and prices across different currencies matters most.

Implications for Poland's Travel Industry

For travel agencies, booking platforms and hotel chains, the results signal pressure to roll out AI-based personalization more quickly. Companies that offer only static lists of the most popular destinations risk losing customers to competitors using AI assistants that tailor offers to a specific traveler profile, including budget, travel style and past choices.

The trend fits into a broader picture of growing adoption of artificial intelligence in the everyday consumer decisions of Poles, now extending beyond work into leisure time as well. A sixfold increase in the number of users within a single year suggests that using AI to plan a trip is no longer a niche curiosity but is becoming a standard part of vacation preparation.